So, what kept me veeeeeery busy these past few days with not even a second to spare for my blog? Well, just the awesomest AXE campaign I've launched - EVER!
I am still smiling up to my ears because of the crazy and super successful day we had yesterday for the launch of the AXE Apollo Space Academy where we will be sending the First Filipino into Space. Yes, you read that right! AXE - the no.1 fragrance brand on Earth- introduced an experience that's literally OUT OF THIS WORLD. As in out of this world din ang experience ko in managing this project sa sobrang intense.
To celebrate the global launch of a new fragrance called AXE Apollo, AXE, together with its space travel agency called Space Expedition Corporation (SXC) And XCOR Aerospace, will be launching people to space. And we're not just talking about the kind of 'space' boys ask their girlfriends for, but actual space - the kind outside the planet.
Here's the official announcement from Buzz Aldrin, himself.
Here's the official announcement from Buzz Aldrin, himself.
What's so exciting about this project we call the Axe Apollo Space Academy (AASA) is that AXE could be sending anyone. That's right. AXE is sending untrained civilians with absolutely no business floating around in zero gravity into space. The plan is to send one person from every AXE country on Earth to space, and AXE Philippines has secured one slot and will soon make history by funding the first Filipino expedition to space. And anyone could be the First Pinoy Astronaut.
Here are snapshots and some behind the scene photos of what happened yesterday.
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| Unilever CEO, Mr. Peter Cowan and AXE Brand Manager, Gem Laforteza with the Pinoy Astronaut and Axe Apollo Space Girls at the earlier media lunch at the Makati Shangri La. |
18:00 Mission Briefing at Whitespace
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| Panoramic shot at Whitespace |
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| Host, Atom Arraullo, at work. |
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| AXE Apollo Council - Sam YG, Ramon Bautista and Gino Quillamor with the Pinoy Astronaut and AXE Apollo Space Girl at the Levitation booth. |
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| AXE Apollo Space GIrl at the Mission Control Room |
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| The Space Buzz before the curtains opened. |
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| Reveal of the AXE Apollo Space Camp |
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| The Clueless Mrs. together with the AXE Apollo Space Girls |
Celebrity sightings at the AXE Apollo Space Academy
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| From Top to Bottom (L-R) with DJ Callum David with Atom Arraullo with Ramon Bautista with Sam YG Ramon with Gino Quillamor with Apples Aberin, Head of PR, Personal Care, Unilever Philippines |
AXE Apollo Space Academy Launch via Instagram
So, if you want to become the first Filipino space traveler and join the ranks of Neil Armstrong, Buzz Aldrin, and Han Solo, sign up now at www.AxeApollo.com and get your friends to vote for your profile to get to advance to the next stage. Stay tuned for more details.
On a sad note, with all the successful campaigns I've managed for AXE, it saddens me to say that this is actually the last campaign I'll launch for AXE. It has been lengend- *wait for it* -ary, LEGENDARY experience, and I don't think anything can top the coolness of these projects I handled for AXE. To team Apollo, my clients, and to whoever the First Filipino Astronaut will be, good luck and God speed!
xoxo,
Axe Anarchy Raid. The Sexiest Cops and Robbers Game - Ever.
Axe Anarchy Island Sexy Saves Boracay (Car Wash, Ambassador Hunt, Bikini Auction)
and
Axe Apollo Space Academy
signing off.
