Sexy is out to Save Boracay!

Perhaps, you got bitin with my last post about Axe's new campaign.

Well, the teasing is over coz here it is.

Last 09.26.2012 at the Skye Lounge, I got invited *just wishful thinking* fine... we organized an exclusive Press Launch to kickstart the campaign.

@ Skye Lounge, W Hotel, BHS

Axe Girls

The Media Kit.
I managed to sneak out one coz I'm also a "blogger" haha.

Here I am at the Press Launch Event. 

I'm wearing a blue maxi dress to comply with the
fun, casual, beach-y theme of the event.
The colors of my dress looks like the colors of the ocean
and you can't see it but I'm wearing a huge fish cocktail ring.

Maxi Dress: SM Sucat Clearance on 3
(Sale @ P425, previously P1,995)

Can you seriously believe that I'm actually super sick at this time and that I look like this just 2 hours before the event? Well, being the project-lead, I had no choice but to transform into a social butterfly for the event.

Eskimo lang naman ang peg coz
it's really cold in the office.
Truth be told, we actually have
a room called "Igloo"
it is that *brrrr* cold.
I'm wearing no make up also.

Okay, back to ground breaking news: Axe is out to Save Boracay! No kiddin...

We call the campaign "Axe Anarchy Island: Sexy Saves Boracay" and you can check it out at www.sexysavesboracay.com or just log into the Axe Philippines Facebook fanpage. 

The project aims to rally support for the preservation and promotion of the island of Boracay.  “It’s one of the most beautiful places in the World.  We want to get more young people to care about Boracay by making this a cool and sexy cause to support,” says Axe Brand Manager Gem Laforteza.

Gem Laforteza, Axe Brand Manager.

Hope he won't kill me for posting this stolen shot.
*cross-fingers*

Because I don't want to leave anything out about this campaign, here's the rest of the press article:

Everyone has a sexy “what happens in Boracay stays in Boracay” story to tell.  We all love Boracay and we want to keep it the way it is with its pristine white beaches, clear waters, and of course the beautiful people.  Now, Axe Philippines is bringing something very unusual but potentially very powerful as well to the cause: Axe Girls in bikinis.

“Boracay is all about being young and having fun.  And that’s exactly what the Axe brand is: young, fun, and sexy.  That’s why we love this cause,” says the Axe team.  Well, the Axe Girls will definitely be a big help in getting the support of guys everywhere.

But Axe Girls in bikinis isn’t the most exciting news about the new Axe campaign.  Axe Philippines will also be sending two brand ambassadors on a mission to promote Boracay and the rest of the country in an upcoming assembly of Axe ambassadors in the Carribean.

To celebrate the successful global launch of its newest fragrance, Axe Anarchy, Axe will be throwing a 3-day party in a private island in Palencia, Belize in the Carribean Sea.  Brand ambassadors will be flown in from all participating Axe countries to party on a beautiful patch of sand.  Seeing this as an opportunity to promote Boracay, Axe Philippines will be sending one guy and one girl to represent the Philippines at the party.

On top of the “diplomatic mission” to the Carribean, Axe Philippines will also be coming up with fundraisers to pool support for a clean-up mission in Boracay.  Their first event is a sexy car wash they’re calling “Axe Anarchy Bikini Car Wash”, which will be happening on October 20, 2012 at the NBC Tent Grounds at the Fort.  The Axe Girls will be washing cars in exchange for 500-peso donations to the cause.  And all proceeds from the event will be matched by Axe Philippines and used to fund a clean-up mission.

“Axe Philippines will be donating one peso for every one peso raised during event,” says Gem.  “But more than the money, this is about getting people to shout out that they support the cause and that they want to keep partying in Boracay.”

To join the Bikini Car Wash, or to learn more about the project, you can check out www.sexysavesboracay.com or the Axe Facebook fanpage.

Stay tuned for more updates about the campaign. Trust me, I'll be the first to know what's going to happen next.

xoxo,

The Clueless Mrs.